Homoerotic Advertising

Homoerotic advertising is being used increasingly more by companies as they begin to recognize the importance of gay consumers. Companies have found ways that they may take an ad that was originally marketed to straight males and tweek it just a little bit so that now their product is aimed at straight males, but there are hints there a gay male sees and picks up on. Now the company has advertised to two groups at once. They couldn't be happier, but this sets a confusing image for our younger generations as they flick through magazines. With a very absorbing mindset our young children will see these ads, and every little tweek they see, they will store in their young minds. So just how far are we willing to let advertisers go in their search for ever-more groups to market to, when their images may harm our younger generations with vague advertisements.